Opportunities
With access to 1.6 million Outdoor Enthusiasts, we can place you and your travel offering, at the heart of a highly desirable, yet hard to reach Audience, Our campaigns are focussed on making your budgets work hard and generate the best ROI possible. Here is an overview of some of the opportunities that are available across the portfolio.
Display
The original form of digital advertising and still very relevant, especially when you select the right audiences to see your advertising.
Display options can include: Homepage Takeover, MPU, Double MPU, Channel Takeover, Leaderboard, Mobile Leaderboard, Mobile Interscroller, Hero Skin
Email Newsletter
Be part of a weekly newsletter. Every week an email is sent from each brand to subscribers outlining the latest news and products. You can have a slot on the email that looks like an editorial story but tells these users what you would like them to hear about your business.
Solus Email
We are able to send a bespoke email to our commercial database.
This enables you to promote in several ways - education, offers, data capture etc.
These can be sent at a time to suit your campaign, and can either be HTML you provide, or a bespoke design by our in-house graphic design team.
Social Media
There’s a lot of choice when it comes to social media advertising and it can become very confusing very quickly. The Outdoor team are on hand to help your business get the most from social media advertising through helping you select the right option and deliver the message from our brands in the form of a sponsored post.
We run your ad using one of our Facebook pages, and we tag your brand’s page in the ad (this is a legal requirement)
Single Image & Carousel
The simplest form of Facebook and Instagram advertising. These posts use a single image, then words to tell users what you’d like them to do as a result of seeing your post.
Carousels allow you the opportunity to advertise multiple products or services in one ad. Each product or service in a Collection or Carousel can link to the relevant page of your website so users don’t have to find the product or service again when they arrive on your site.
Video
Video Facebook and Instagram posts use a single video (or they can be used in a carousel), then words to tell users what you’d like them to do as a result of seeing your post.
Instant Experiences
Instant Experiences are a full screen immersive ad experience that opens once a user interacts with an advert in their newsfeed. Think of it like a micro-website that sits inside a Facebook advert
Advertorials
An online advertorial allows you to communicate the benefits of your product/brand, or announce a new launch.
The content can be written and designed by our expert editorial teams, and marketing activity will be planned in to deliver on campaign objective.
Advertorials can also include a quiz, or affiliate links.
Competitions
Competitions allow you to promote your product or experience, and give our readers the chance of winning it.
The prize will be provided by the advertiser, and the copy will be created by our editorial team.
Supplements
In light of recent Global issues, Travel has never been bigger and our Travel Supplements are here to help you get back in to the swing of things! Golf Escapes is our annual guide to a selection of the best Golfing Holidays around the world – showcasing the most varied selection imaginable while taking in different cultures, tourist attractions and food & drink. It’s the must have for any golfer looking for something a little more adventurous.
For 35 years, Today’s Golfer has produced the most respected and authoritative Top 100 Rankings in the industry – Our flagship rankings are produced as standalone supplements and our T100 editor, Chris Bertram has played more than 600 course, worldwide, ensuring our rankings are based on actual experiences.
We produce regular Travel Supplements across the portfolio allowing you to communicate with an active audience, looking to book their next getaway or holiday.
