Support Local

A brand new campaign we’ve launched in Improve Your Coarse Fishing for 2021. The local tackle shop is a rite of passage for any angler. It’s where they get their first items of tackle from, where they get advice about local waters, and where they get their bait for the weekend. 

Indeed, our latest coarse angling research showed that IYCF readers are huge fans of their local tackle shops. In the last 12 months 89% of them have purchased items instore and 32% of them have purchased more tackle since the start of the Covid Pandemic. What’s more, a large percentage intend to purchase key items such as rods, reels, luggage and clothing in the next 12 months. 

With so many new anglers coming into our sport and engaging with our brand we want to use this opportunity to make them aware of their amazing local tackle shop too.

Bait Guide

A 32-page in-magazine supplement will showcase all the exciting new bait products being launched over the coming year and give our readers the opportunity to learn more about them. 

Across the supplement we want to show a broad range of baits, covering everything from groundbaits for silverfish to boilies for specimen carp.  

As well as sponsored content within instructional features to ensure that our readers know how to get the most out of different types of bait, we’re also offering a limited number of half page review slots. These are an excellent shop window style space for you to highlight any key products you’d like to promote.

Angling Times Pole Guide

Our annual Pole Guide showcases the best carbon fishing poles currently on the market, reveals new items for 2022, and guides readers through all the must-have accessories a pole angler needs for successful fishing. These can include all spare sections, top kits, luggage, elastics, rig essentials, float ranges.

Working directly with the manufacturers and key brands, this exclusive, reader-friendly guide gives coarse anglers a one-stop directory to help them buy the right tackle for their styles of fishing.

Many manufacturers use this as a launchpad for their new ranges of pole-related products each season. Our reviews on existing products, plus verdicts on new items boost your chances of getting your kit into the right hands.

Angling Times Seatbox and Sitting Pretty Guide

Expanded for 2021 to encompass the growing chair and accessory market, this popular guide to what to sit on when fishing is indispensable for all anglers looking to buy or upgrade their fishing station.

The UK box and chair market is one of the most highly competitive and this guide reveals all the best products currently available, and those set for launch in 2022, giving our expert verdicts and insightful knowledge to help readers buy the correct tackle for their needs and within their budgets.

Readers use this guide to make their decisions on these big-ticket items which they tend to renew or upgrade every two to three seasons.

Boxes included each year range from £200 up to £1,600 and beyond. With the addition of chairs in the 2022 guide, we expect to cover price points from as low as £50 right up to £500 flagship items.

In terms of accessories, our guide highlights everything from box footplates to accessory arms, keepnets, bait trays, and innovative gadgets to help make fishing smoother and more comfortable.