Our Brands
Country Walking
Our readers don’t rest, with 92% having been on a holiday or short break that has involved walking in the last year. Which is why we go the extra mile to give them the best walks, footwear and equipment on a monthly basis. And when it comes to finding the right product, 86% readers actively look at the magazine's adverts while reading.
Trail
For those who love walking in hills and mountains, Trail is an informative and inspirational read, especially when it comes to buying the best gear and equipment for tough terrains. In the past 12 months, Trail readers have spent more than £18 million on hiking and camping gear and equipment, with 92% buying something walking-related as a result of seeing it in the magazine.”. In fact, when it comes to thinking about buying kit, 73% believe that they are most influenced by walking magazines. That’s a step in the right direction.
Live For The Outdoors
Our goal in 2023 is simple – to cement LFTO’s position as the UK’s most trusted source of online gear reviews. What makes our reviews so powerful is that our audiences value our opinions, based on a level of trust we’ve built up through the pages of our magazines over the past 30 years.
Over the past 12 months we’ve grown organic traffic to the site by over a third, increased views of our gear pages by over 500%, and seen thousands of people go on to purchase outdoor kit directly after reading a review on LFTO. And by fully integrating our Trail Running brand into the website this year, we’re reaching and influencing more outdoor enthusiasts than ever.
