Taking Britain Outdoors
We believe Britain is best explored on foot, and our brands have been inspiring people to do exactly that for more than 30 years. Country Walking is Britain’s biggest and best-selling walking magazine, delivering walking inspiration wherever you may be – from the Scottish Highlands right down to the southern tip of Cornwall.
Trail is Britain’s best-selling hillwalking magazine and every issue is packed with ideas for your next adventure, plus expert gear reviews, mapped route guides, and tips on how to walk and camp safely in the mountains – whatever the weather throws at you.
Live for the Outdoors is our online home for hiking, running and adventure gear reviews. LFTO’s mission is to showcase the very best performance outdoor kit to our highly engaged digital audience, providing them with all the guidance and opinion they need to match the right kit to their next adventure. We’ve been the market leaders in walking, hiking and trail running for more than three decades and we feel like we’re only just getting started. As well as building on the continued success of our prestigious print titles, in 2023 we’re launching on more platforms and channels, so we can reach and inspire more outdoor enthusiasts than ever before.
Magazine brands deliver stronger perceptions of trust on advertisers
Hobbies and interests magazines are trusted 78% more than other topics
97%
of readers agreed that Country Walking gives them ideas on products to buy
100%
of readers agreed that Country Walking provides expert advice on products for them to consider
92%
of readers agreed that they trust companies/products that advertise in Country Walking
60%
of readers agreed that they would spend more on a product if Country Walking suggests doing so
94%
of readers agreed that Trail gives them ideas on products to buy
95%
of readers agreed that Trail provides expert advice on products for them to consider
90%
of readers agreed that they trust companies/products that advertise in Trail
56%
of readers agreed that they would spend more on a product if Trail suggests doing so